Ben Jerry s The Inside Scoop is popular PDF and ePub book, written by Fred Lager in 2011-02-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Ben Jerry s The Inside Scoop can be Read Online from any device for your convenience.
Ben Jerry s The Inside Scoop Book PDF Summary
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
Detail Book of Ben Jerry s The Inside Scoop PDF
- Author : Fred Lager
- Release : 02 February 2011
- Publisher : Currency
- ISBN : 9780307780645
- Genre : Business & Economics
- Total Page : 276 pages
- Language : English
- PDF File Size : 8,6 Mb
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