Beam Straight Up is popular PDF and ePub book, written by Fred Noe in 2012-08-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Beam Straight Up can be Read Online from any device for your convenience.
Beam Straight Up Book PDF Summary
An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. Includes details of Fred Noe's life on the road, spreading the bourbon gospel Describes Fred's journey to becoming the face of one of America's most iconic brands Shares a simple primer on how bourbon is made Offers cocktail and food recipes For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.
Detail Book of Beam Straight Up PDF
- Author : Fred Noe
- Release : 27 August 2012
- Publisher : John Wiley & Sons
- ISBN : 9781118438152
- Genre : Business & Economics
- Total Page : 242 pages
- Language : English
- PDF File Size : 7,9 Mb
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