Be Your Own Brand is popular PDF and ePub book, written by David McNally in 2002, it is a fantastic choice for those who relish reading online the Brand name products genre. Let's immerse ourselves in this engaging Brand name products book by exploring the summary and details provided below. Remember, Be Your Own Brand can be Read Online from any device for your convenience.
Be Your Own Brand Book PDF Summary
This thin book elaborates on the interesting premise that you can achieve deeper, truer personal relationships by managing your life as if it was a marketing campaign and you were a brand. The idea is shocking on the face of it, since the general stereotype of marketing, advertising and branding is not a parallel for deep truth and conviction. On the contrary. It is hard to think of yourself as a marketing object, akin to a bottle of beer or a box of laundry detergent, even if you are clearly out in the world selling yourself. But the initial shock creates enough interest to compel the reader to keep reading. This lightweight, somewhat meandering book offers one fresh idea: you can assess and adjust your impact on others by seeing yourself as a quantifiable branded entity. Otherwise, it ultimately offers little that is particularly new or deep, but - and this is a worthy caveat - getAbstract.com finds that it does provide an amusing, intriguing new perspective on some fundamental and enduring truths about behavior and self-awareness. And, if it proves to be just one more mechanism for understanding and presenting yourself, careers have depended on less.
Detail Book of Be Your Own Brand PDF
- Author : David McNally
- Release : 21 September 2024
- Publisher : Berrett-Koehler Publishers
- ISBN : 9781605096131
- Genre : Brand name products
- Total Page : 161 pages
- Language : English
- PDF File Size : 18,5 Mb
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