Balancing Automation and Human Interaction in Modern Marketing is popular PDF and ePub book, written by Nair, Arjun J. in 2024-04-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Balancing Automation and Human Interaction in Modern Marketing can be Read Online from any device for your convenience.
Balancing Automation and Human Interaction in Modern Marketing Book PDF Summary
In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.
Detail Book of Balancing Automation and Human Interaction in Modern Marketing PDF
- Author : Nair, Arjun J.
- Release : 05 April 2024
- Publisher : IGI Global
- ISBN : 9798369322772
- Genre : Business & Economics
- Total Page : 348 pages
- Language : English
- PDF File Size : 9,6 Mb
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