Baked In is popular PDF and ePub book, written by Alex Bogusky in 2009-10-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Baked In can be Read Online from any device for your convenience.
Baked In Book PDF Summary
The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.
Detail Book of Baked In PDF
- Author : Alex Bogusky
- Release : 10 October 2009
- Publisher : Agate Publishing
- ISBN : 1572846577
- Genre : Business & Economics
- Total Page : 152 pages
- Language : English
- PDF File Size : 18,8 Mb
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