B2B eCommerce is popular PDF and ePub book, written by Gerrit Heinemann in 2022-11-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, B2B eCommerce can be Read Online from any device for your convenience.
B2B eCommerce Book PDF Summary
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
Detail Book of B2B eCommerce PDF
- Author : Gerrit Heinemann
- Release : 11 November 2022
- Publisher : Springer Nature
- ISBN : 9783658385286
- Genre : Business & Economics
- Total Page : 218 pages
- Language : English
- PDF File Size : 7,7 Mb
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