Audiovisual Translation in India is popular PDF and ePub book, written by Priyanka Rachabattuni in 2024-08-20, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Audiovisual Translation in India can be Read Online from any device for your convenience.
Audiovisual Translation in India Book PDF Summary
This book provides a comprehensive introduction to Audiovisual Translation (AVT) in India. It examines the AVT of TV advertisements, analyses trends and practices of AVT in India, and studies the challenges faced by AV translators, including synchronising video with voice/dialogue in advertisements and time and space/text compression for subtitling. The volume studies the interplay of language, culture transfer, and the role of the AV translator in Indian AV advertisement translations and looks at how global advertising impacts local language and culture. It emphasises the role of the translator and explores how the translator devises strategies by considering various elements in an AV medium to achieve equivalence through the translation process. Drawing on case studies, this work will be indispensable to students and researchers of translation studies, media studies, language and linguistics, advertising, film studies, communication studies, and South Asian studies.
Detail Book of Audiovisual Translation in India PDF
- Author : Priyanka Rachabattuni
- Release : 20 August 2024
- Publisher : Taylor & Francis
- ISBN : 9781040121276
- Genre : Language Arts & Disciplines
- Total Page : 134 pages
- Language : English
- PDF File Size : 18,9 Mb
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