Attracting Investors is popular PDF and ePub book, written by Philip Kotler in 2004-08-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Attracting Investors can be Read Online from any device for your convenience.
Attracting Investors Book PDF Summary
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Detail Book of Attracting Investors PDF
- Author : Philip Kotler
- Release : 13 August 2004
- Publisher : John Wiley & Sons
- ISBN : 0471646563
- Genre : Business & Economics
- Total Page : 264 pages
- Language : English
- PDF File Size : 7,5 Mb
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