Asking Questions is popular PDF and ePub book, written by Norman M. Bradburn in 2015-08-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Asking Questions can be Read Online from any device for your convenience.
Asking Questions Book PDF Summary
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
Detail Book of Asking Questions PDF
- Author : Norman M. Bradburn
- Release : 07 August 2015
- Publisher : John Wiley & Sons
- ISBN : 9781119214762
- Genre : Business & Economics
- Total Page : 448 pages
- Language : English
- PDF File Size : 19,7 Mb
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