Archaeology Is a Brand is popular PDF and ePub book, written by Cornelius Holtorf in 2016-07-01, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Archaeology Is a Brand can be Read Online from any device for your convenience.
Archaeology Is a Brand Book PDF Summary
What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.
Detail Book of Archaeology Is a Brand PDF
- Author : Cornelius Holtorf
- Release : 01 July 2016
- Publisher : Routledge
- ISBN : 9781315434070
- Genre : Social Science
- Total Page : 331 pages
- Language : English
- PDF File Size : 20,8 Mb
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