Applying Neuroscience to Business Practice is popular PDF and ePub book, written by Dos Santos, Manuel Alonso in 2016-10-25, it is a fantastic choice for those who relish reading online the Psychology genre. Let's immerse ourselves in this engaging Psychology book by exploring the summary and details provided below. Remember, Applying Neuroscience to Business Practice can be Read Online from any device for your convenience.
Applying Neuroscience to Business Practice Book PDF Summary
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.
Detail Book of Applying Neuroscience to Business Practice PDF
- Author : Dos Santos, Manuel Alonso
- Release : 25 October 2016
- Publisher : IGI Global
- ISBN : 9781522510291
- Genre : Psychology
- Total Page : 351 pages
- Language : English
- PDF File Size : 19,8 Mb
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