Applied Marketing Analytics Using SPSS is popular PDF and ePub book, written by Arunangshu Giri in 2022-02-28, it is a fantastic choice for those who relish reading online the Marketing research genre. Let's immerse ourselves in this engaging Marketing research book by exploring the summary and details provided below. Remember, Applied Marketing Analytics Using SPSS can be Read Online from any device for your convenience.
Applied Marketing Analytics Using SPSS Book PDF Summary
Following an application-based approach, this book helps readers to understand the usage of analytics in different marketing contexts, such as identifying customer preferences, customer-segmentation, pricing, forecasting, advertising, competitive analysis, perceptual mapping, using SPSS software (Modeler, Statistics and AMOS Graphics).
Detail Book of Applied Marketing Analytics Using SPSS PDF
- Author : Arunangshu Giri
- Release : 28 February 2022
- Publisher : Unknown
- ISBN : 9390544173
- Genre : Marketing research
- Total Page : 0 pages
- Language : English
- PDF File Size : 18,9 Mb
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