Antitrust in Data Driven Markets Legal Framework for Influencers Native Advertising and Control over the Use of AI in Marketing is popular PDF and ePub book, written by Bruce Kilpatrick in 2022-12-07, it is a fantastic choice for those who relish reading online the Law genre. Let's immerse ourselves in this engaging Law book by exploring the summary and details provided below. Remember, Antitrust in Data Driven Markets Legal Framework for Influencers Native Advertising and Control over the Use of AI in Marketing can be Read Online from any device for your convenience.
Antitrust in Data Driven Markets Legal Framework for Influencers Native Advertising and Control over the Use of AI in Marketing Book PDF Summary
This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.
Detail Book of Antitrust in Data Driven Markets Legal Framework for Influencers Native Advertising and Control over the Use of AI in Marketing PDF
- Author : Bruce Kilpatrick
- Release : 07 December 2022
- Publisher : Springer Nature
- ISBN : 9783031074226
- Genre : Law
- Total Page : 463 pages
- Language : English
- PDF File Size : 12,6 Mb
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