Answering the Ultimate Question is popular PDF and ePub book, written by Richard Owen in 2008-11-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Answering the Ultimate Question can be Read Online from any device for your convenience.
Answering the Ultimate Question Book PDF Summary
Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.
Detail Book of Answering the Ultimate Question PDF
- Author : Richard Owen
- Release : 24 November 2008
- Publisher : John Wiley & Sons
- ISBN : 9780470260692
- Genre : Business & Economics
- Total Page : 322 pages
- Language : English
- PDF File Size : 13,9 Mb
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