Analyzing Music in Advertising is popular PDF and ePub book, written by Nicolai Graakjaer in 2014-11-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Analyzing Music in Advertising can be Read Online from any device for your convenience.
Analyzing Music in Advertising Book PDF Summary
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Detail Book of Analyzing Music in Advertising PDF
- Author : Nicolai Graakjaer
- Release : 27 November 2014
- Publisher : Routledge
- ISBN : 9781317671909
- Genre : Business & Economics
- Total Page : 183 pages
- Language : English
- PDF File Size : 16,7 Mb
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