An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry is popular PDF and ePub book, written by Alireza Faed in 2013-06-12, it is a fantastic choice for those who relish reading online the Technology & Engineering genre. Let's immerse ourselves in this engaging Technology & Engineering book by exploring the summary and details provided below. Remember, An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry can be Read Online from any device for your convenience.
An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry Book PDF Summary
This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). After a comprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integrates text analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in contrast to previous ones, is able to handle customer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solution to the major complaints of the key customers, hence promoting business development. The thesis also describes the successful application of the method to a real-world case, represented by the immeasurable truck drivers complaints at the Fremantle port in Western Australia.
Detail Book of An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry PDF
- Author : Alireza Faed
- Release : 12 June 2013
- Publisher : Springer Science & Business Media
- ISBN : 9783319003245
- Genre : Technology & Engineering
- Total Page : 366 pages
- Language : English
- PDF File Size : 10,9 Mb
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