Ambush Marketing in Sports is popular PDF and ePub book, written by Gerd Nufer in 2013, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Ambush Marketing in Sports can be Read Online from any device for your convenience.
Ambush Marketing in Sports Book PDF Summary
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties. Ambush Marketing in Sports is offering comprehensive analysis of the theoretical and practical implications of ambush marketing.
Detail Book of Ambush Marketing in Sports PDF
- Author : Gerd Nufer
- Release : 20 September 2024
- Publisher : Routledge
- ISBN : 9780415626781
- Genre : Business & Economics
- Total Page : 173 pages
- Language : English
- PDF File Size : 16,8 Mb
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