Alternative and Mainstream Media is popular PDF and ePub book, written by Linda Jean Kenix in 2011-11-01, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Alternative and Mainstream Media can be Read Online from any device for your convenience.
Alternative and Mainstream Media Book PDF Summary
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Historically, alternative media have been viewed as fundamental, albeit at times culturally peripheral, forces in social change. In this book, however, Kenix argues that these media do not uniformly subvert the hierarchies of access that are so central to mainstream media - in fact, their journalistic norms and routines have always been based on the professional standards of the mainstream. Kenix goes on to posit the perception of 'mainstream' and 'alternative' as a misconception. She argues that, although alternative media can - and do - construct distinct alternative communications, they have always existed on the same continuum as the mainstream and the two will continue to converge. Through comparative analysis, this book argues that many alternative and mainstream media are merging to create a continuous spectrum rooted in commercial ideology. Indeed, much of what is now considered alternative media actually draws very little from principles of the independent press, whereas many contemporary mainstream media now use communication techniques more commonly associated with media that do not operate for financial gain. This book puts forward a controversial but convincing argument around the relationship between alternative and mainstream media, drawing on examples from the UK, US, Australia and New Zealand to strengthen and develop the central premise.
Detail Book of Alternative and Mainstream Media PDF
- Author : Linda Jean Kenix
- Release : 01 November 2011
- Publisher : A&C Black
- ISBN : 9781849665414
- Genre : Social Science
- Total Page : 225 pages
- Language : English
- PDF File Size : 18,5 Mb
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