Air Wars is popular PDF and ePub book, written by Darrell M. West in 2017-02-23, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Air Wars can be Read Online from any device for your convenience.
Air Wars Book PDF Summary
Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns—including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump—West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign, from the candidates’ use of Twitter to concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the risks to democratic elections from new campaign developments.
Detail Book of Air Wars PDF
- Author : Darrell M. West
- Release : 23 February 2017
- Publisher : CQ Press
- ISBN : 9781506329840
- Genre : Political Science
- Total Page : 186 pages
- Language : English
- PDF File Size : 8,5 Mb
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