Advertising the Self in Renaissance France is popular PDF and ePub book, written by Scott Francis in 2019-04-10, it is a fantastic choice for those who relish reading online the History genre. Let's immerse ourselves in this engaging History book by exploring the summary and details provided below. Remember, Advertising the Self in Renaissance France can be Read Online from any device for your convenience.
Advertising the Self in Renaissance France Book PDF Summary
Advertising the Self in Renaissance France explores how authors and readers are represented in printed editions of three major literary figures: Jean Lemaire de Belges, Clément Marot, and François Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books but also particular ways of reading. They advertised correct modes of reading as transformative experiences offered by selfless authors that would help the actual reader attain the image of the ideal reader held up by the text and paratext. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising. Distributed for the University of Delaware Press
Detail Book of Advertising the Self in Renaissance France PDF
- Author : Scott Francis
- Release : 10 April 2019
- Publisher : University of Virginia Press
- ISBN : 9781644530085
- Genre : History
- Total Page : 332 pages
- Language : English
- PDF File Size : 14,9 Mb
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