Advertising Sex and Post Socialism is popular PDF and ePub book, written by Elza Ibroscheva in 2013-06-20, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Advertising Sex and Post Socialism can be Read Online from any device for your convenience.
Advertising Sex and Post Socialism Book PDF Summary
Advertising, Sex, and Post-Socialism explores the role of advertising and the consumption it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Elza Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major “factories” of cultural signification, and as such, serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This book provides a revealing look at the mechanisms of how post-socialist norms of sexual behavior are being engendered, and what role media play in this transformative process.
Detail Book of Advertising Sex and Post Socialism PDF
- Author : Elza Ibroscheva
- Release : 20 June 2013
- Publisher : Lexington Books
- ISBN : 9780739172674
- Genre : Social Science
- Total Page : 204 pages
- Language : English
- PDF File Size : 20,8 Mb
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