Advertising at the Crossroads RLE Advertising is popular PDF and ePub book, written by Max A. Geller in 2013-06-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Advertising at the Crossroads RLE Advertising can be Read Online from any device for your convenience.
Advertising at the Crossroads RLE Advertising Book PDF Summary
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
Detail Book of Advertising at the Crossroads RLE Advertising PDF
- Author : Max A. Geller
- Release : 26 June 2013
- Publisher : Routledge
- ISBN : 9781136663987
- Genre : Business & Economics
- Total Page : 353 pages
- Language : English
- PDF File Size : 10,7 Mb
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