Advertising and Violence is popular PDF and ePub book, written by Nora J. Rifon in 2014-12-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Advertising and Violence can be Read Online from any device for your convenience.
Advertising and Violence Book PDF Summary
Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.
Detail Book of Advertising and Violence PDF
- Author : Nora J. Rifon
- Release : 18 December 2014
- Publisher : Routledge
- ISBN : 9781317477716
- Genre : Business & Economics
- Total Page : 319 pages
- Language : English
- PDF File Size : 18,8 Mb
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