Ads Fads and Consumer Culture is popular PDF and ePub book, written by Arthur Asa Berger in 2015-01-22, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Ads Fads and Consumer Culture can be Read Online from any device for your convenience.
Ads Fads and Consumer Culture Book PDF Summary
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.
Detail Book of Ads Fads and Consumer Culture PDF
- Author : Arthur Asa Berger
- Release : 22 January 2015
- Publisher : Rowman & Littlefield
- ISBN : 9781442241268
- Genre : Social Science
- Total Page : 277 pages
- Language : English
- PDF File Size : 16,6 Mb
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