Managing Innovation Adoption is popular PDF and ePub book, written by Dr Majharul Talukder in 2014-04-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Managing Innovation Adoption can be Read Online from any device for your convenience.
Managing Innovation Adoption Book PDF Summary
When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is essential. Despite much research on adoption of innovation by an organization, very little is known about its acceptance by individuals within it. Managing Innovation Adoption is about managing technological innovation implementation at work in an effective way by presenting a new theoretical framework. Based on the theory of reasoned action (TRA), the technology acceptance model (TAM) and other conceptual frameworks, Dr Talukder’s enhanced model combines factors from existing and original models to create a coherent new model. The data collected proves that it can be used to assist a broader understanding of how people in an organization adopt and use innovations. As well as contributing to academic knowledge, the author’s discoveries have practical implications for organizations, managers, administrators and employees.
Detail Book of Managing Innovation Adoption PDF
- Author : Dr Majharul Talukder
- Release : 28 April 2014
- Publisher : Gower Publishing, Ltd.
- ISBN : 9781472413376
- Genre : Business & Economics
- Total Page : 227 pages
- Language : English
- PDF File Size : 15,5 Mb
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