Action Research for Professional Selling is popular PDF and ePub book, written by Peter McDonnell in 2016-03-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Action Research for Professional Selling can be Read Online from any device for your convenience.
Action Research for Professional Selling Book PDF Summary
Action Research for Professional Selling by Peter McDonnell and Jean McNiff is for people working, or hoping to work in sales, who wish to improve their capacity for selling, and who may be involved in providing or participating in a structured sales training programme. It provides a basis for professional selling that connects the sales process to different philosophical models for understanding human interactions and contains much practical advice for selling in a tough economic environment. Action research is used across the professions as a powerful methodology for improving performance and outcomes and will enable sales practitioners to generate their practical theories of selling. The book answers calls for evidence-based practice in sales education, placing special emphasis on the strength of a values-based approach over the outmoded manipulative models of the past (many of which are still in evidence). It is essential to develop your understanding of what you are doing, and be able to explain it, and the book shows you how to do this through researching your practice in action. It focuses seriously on selling as a field of research offering an innovative, practical approach to selling, underpinned by strong theoretical and philosophical frameworks.
Detail Book of Action Research for Professional Selling PDF
- Author : Peter McDonnell
- Release : 23 March 2016
- Publisher : Routledge
- ISBN : 9781317185734
- Genre : Business & Economics
- Total Page : 217 pages
- Language : English
- PDF File Size : 8,5 Mb
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