A Rebranding Concept for the Brand Subway is popular PDF and ePub book, written by Alexandra S. Wiessner in 2018-08-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, A Rebranding Concept for the Brand Subway can be Read Online from any device for your convenience.
A Rebranding Concept for the Brand Subway Book PDF Summary
Project Report from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, European Business School London / Regent's College, language: English, abstract: This report is based on the work previously done through a group work as a formative assignment. As a team we focused on the brands Tesco and Subway to find their problems and challenges, define their competitors and target audience and find specific solutions for each brand to overcome these challenges and help their brands to better their images. We each researched our assigned parts. I researched and came up with the suggestions for the rebranding of the brands. The suggestions for Subway included revamping the restaurants, creating a logo which in the mean time the brand already did, emphasising and communicating the fast food chains strengths tot he customer better and redoing their website to create a coherent brand appearance. For the supermarket brand Tesco the rebranding suggestions included redesigning their stores to create a more modern and up to date look to attract a whole other target market and also creating a new logo as the current on does not stand for a good brand image anymore and it is important that the customers see the change happening by noticing the new logo. Another suggestion for Tesco was emphasising their different in house brands more which are mostly higher quality products to move away from their low price and quality image and through attract a different kind of target audience who would normally not go to Tesco. For this report I chose Subway as the brand of my focus. The reason why I chose Subway is because even though it has several challenges and problems the brand has a lot of strengths and potential on which they can build to improve their brand.
Detail Book of A Rebranding Concept for the Brand Subway PDF
- Author : Alexandra S. Wiessner
- Release : 08 August 2018
- Publisher : GRIN Verlag
- ISBN : 9783668768178
- Genre : Business & Economics
- Total Page : 25 pages
- Language : English
- PDF File Size : 20,9 Mb
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