Integrated Marketing Communications is popular PDF and ePub book, written by Philip J. Kitchen in 2004, it is a fantastic choice for those who relish reading online the Communication in marketing genre. Let's immerse ourselves in this engaging Communication in marketing book by exploring the summary and details provided below. Remember, Integrated Marketing Communications can be Read Online from any device for your convenience.
Integrated Marketing Communications Book PDF Summary
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Detail Book of Integrated Marketing Communications PDF
- Author : Philip J. Kitchen
- Release : 03 July 2024
- Publisher : Psychology Press
- ISBN : 9780415314213
- Genre : Communication in marketing
- Total Page : 208 pages
- Language : English
- PDF File Size : 19,8 Mb
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