A Practitioner s Guide to Account Based Marketing is popular PDF and ePub book, written by Bev Burgess in 2017-03-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, A Practitioner s Guide to Account Based Marketing can be Read Online from any device for your convenience.
A Practitioner s Guide to Account Based Marketing Book PDF Summary
Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing, whereby important individual accounts are treated as markets in their own right. After all, many of the world's leading companies have annual revenues the size of some countries' GDP, so for the businesses that provide services and solutions to these companies, such key accounts truly do represent a global market. A Practitioner's Guide to Account-Based Marketing explores the development of account-based marketing (ABM) as a business practice, and outlines a clear, step-by-step process for readers who wish to set up an ABM programme to accelerate growth. Rich with fascinating case studies and personal stories, A Practitioner's Guide to Account-Based Marketing offers readers privileged access to lessons learned by pioneering companies in the field, including BT, Fujitsu, IBM, Juniper Networks, Microsoft, SAP, and many more. The text is fully endorsed by the Information Technology Services Marketing Association (ITSMA), who run the only formally recognized qualification in the sector: the Account-Based Marketing Certification Programme. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers strengthen relationships, build reputation, and increase revenues in their most important accounts.
Detail Book of A Practitioner s Guide to Account Based Marketing PDF
- Author : Bev Burgess
- Release : 03 March 2017
- Publisher : Kogan Page Publishers
- ISBN : 9780749479909
- Genre : Business & Economics
- Total Page : 289 pages
- Language : English
- PDF File Size : 12,5 Mb
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