A Functional Analysis of Political Television Advertisements is popular PDF and ePub book, written by William L. Benoit in 2014-04-01, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, A Functional Analysis of Political Television Advertisements can be Read Online from any device for your convenience.
A Functional Analysis of Political Television Advertisements Book PDF Summary
A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns. Beginning with a look at American presidential spots from 1952–2012, Benoit investigates the three functions—acclaims, attacks, and defenses—and the topics of policy and character for these groups of political commercials. The following chapters are devoted to reporting similar data on presidential primary advertisements, presidential third party spots, other theories including Issue Ownership Theory and Functional Federalism Theory, as well as nonpresidential and non-U.S. election advertising. Benoit considers the data, discusses the development of political advertising over time, and finally, presents areas for further research. This book is a uniquely comprehensive examination of the value and use of television spots in political election rhetoric.
Detail Book of A Functional Analysis of Political Television Advertisements PDF
- Author : William L. Benoit
- Release : 01 April 2014
- Publisher : Lexington Books
- ISBN : 9780739188996
- Genre : Political Science
- Total Page : 249 pages
- Language : English
- PDF File Size : 16,8 Mb
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