A Critical Public Relations Approach to Crisis Communication and Management is popular PDF and ePub book, written by Huabin Wang in 2022-10-19, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, A Critical Public Relations Approach to Crisis Communication and Management can be Read Online from any device for your convenience.
A Critical Public Relations Approach to Crisis Communication and Management Book PDF Summary
This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discursive process of Malaysia’s crisis response and image building, tracing Malaysia Airlines during the immediate response and the Malaysian establishment until the official suspension of the underwater search. The study features a critical discourse analysis of 84 national media texts and 85 response statements, focusing on three aspects: the national media representations of Malaysia’s image, the national carrier and the government’s rhetorical strategies of delivering stances and actions, and the dynamic process of image reconstruction and national recovery. The present project contributes to the current research area by integrating both linguistic and public relations perspectives, and more importantly, by highlighting the ideological impact instead of merely behavioral effectiveness in modern communication research. Target readers may find their interest in corporate crisis communication, critical inquiry about political public relations, and the MH370 incident in general.
Detail Book of A Critical Public Relations Approach to Crisis Communication and Management PDF
- Author : Huabin Wang
- Release : 19 October 2022
- Publisher : Springer Nature
- ISBN : 9789811962585
- Genre : Language Arts & Disciplines
- Total Page : 239 pages
- Language : English
- PDF File Size : 16,9 Mb
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