42 Rules for Growing Enterprise Revenue 2nd Edition is popular PDF and ePub book, written by Lilia Shirman in 2009, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, 42 Rules for Growing Enterprise Revenue 2nd Edition can be Read Online from any device for your convenience.
42 Rules for Growing Enterprise Revenue 2nd Edition Book PDF Summary
Marketing, sales, and business development executives face constant pressure to boost revenue. This book is a brainstorming tool meant to provoke discussion and creativity within executive teams who are looking to boost their top line numbers. '42 Rules for Growing Enterprise Revenue' is based on two concepts: No effective effort to grow a company is ever contained within a single function There is no silver bullet -- you have to keep trying new things and making bets So, this isn't a marketing or sales book; it doesn't focus on a single idea or framework. Instead, it discusses many different ways that companies have succeeded in boosting sales. This collection of practical ideas about the strategies that raise sales combines Lilia Shirman's observations from almost 20 years of experience in marketing, business development, strategic alliance management and operations with stories and lessons from other technology business leaders. The rules cover a broad spectrum of concepts, including: Laying the foundation for growth New market entry Sales enablement Solutions Industry specialization Demonstrating value Some rules are reminders of the things you know you "should do" but never implemented. Others might spark new ideas, or inspire different approaches to old ones. A few are warnings about the roadblocks you'll want to avoid. All are practical, concise, and actionable.
Detail Book of 42 Rules for Growing Enterprise Revenue 2nd Edition PDF
- Author : Lilia Shirman
- Release : 01 October 2024
- Publisher : Happy About
- ISBN : 9781607730002
- Genre : Business & Economics
- Total Page : 131 pages
- Language : English
- PDF File Size : 16,9 Mb
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