Youth Marketing to Digital Natives is popular PDF and ePub book, written by Batat, Wided in 2021-10-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Youth Marketing to Digital Natives can be Read Online from any device for your convenience.
Youth Marketing to Digital Natives Book PDF Summary
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.
Detail Book of Youth Marketing to Digital Natives PDF
- Author : Batat, Wided
- Release : 12 October 2021
- Publisher : Edward Elgar Publishing
- ISBN : 9781839109300
- Genre : Business & Economics
- Total Page : 288 pages
- Language : English
- PDF File Size : 10,8 Mb
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