You Are What You Choose is popular PDF and ePub book, written by Scott de Marchi in 2009-11-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, You Are What You Choose can be Read Online from any device for your convenience.
You Are What You Choose Book PDF Summary
The hidden patterns behind the way we make decisions Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a voting booth? Scott de Marchi and James T. Hamilton present a new theory about how we decide, based on an extensive survey of more than thirty thousand subjects. They show that each of us possesses six core traits that shape every decision, from what to have for lunch to where to invest. We go with “the usual” way of deciding whenever there’s a trade-off between current and future happiness, when facing the risk of a bad outcome, or when a choice might hurt other people. We’re also consistent about how much information we want and how much we care about the opinions of others. Readers can determine their own decision-making profile with a test in the book. Once they understand the six core traits, they’ll have a big advantage in their marketing campaigns, management strategies, investments, and many other contexts.
Detail Book of You Are What You Choose PDF
- Author : Scott de Marchi
- Release : 12 November 2009
- Publisher : Penguin
- ISBN : 9781101151433
- Genre : Business & Economics
- Total Page : 208 pages
- Language : English
- PDF File Size : 12,7 Mb
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