Winning Across Global Markets is popular PDF and ePub book, written by Dan Steinbock in 2010-04-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Winning Across Global Markets can be Read Online from any device for your convenience.
Winning Across Global Markets Book PDF Summary
Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach. Includes exclusive interviews with Nokia's senior executives and key partners Provides a roadmap for developing, capturing, and sustaining global advantage This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.
Detail Book of Winning Across Global Markets PDF
- Author : Dan Steinbock
- Release : 12 April 2010
- Publisher : John Wiley & Sons
- ISBN : 9780470339664
- Genre : Business & Economics
- Total Page : 304 pages
- Language : English
- PDF File Size : 7,5 Mb
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