Why Marketing to Women Doesn t Work is popular PDF and ePub book, written by J. Darroch in 2014-07-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Why Marketing to Women Doesn t Work can be Read Online from any device for your convenience.
Why Marketing to Women Doesn t Work Book PDF Summary
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Detail Book of Why Marketing to Women Doesn t Work PDF
- Author : J. Darroch
- Release : 05 July 2014
- Publisher : Springer
- ISBN : 9781137358172
- Genre : Business & Economics
- Total Page : 250 pages
- Language : English
- PDF File Size : 17,7 Mb
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