Converge is popular PDF and ePub book, written by Bob W. Lord in 2013-04-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Converge can be Read Online from any device for your convenience.
Converge Book PDF Summary
Bob Lord and Ray Velez of Razorfish - the all-media, cutting-edge advertising agency - offer a clear description of the effects of today's collision of marketing and technology. They explain the challenges and opportunities inherent in a transformed world of business. Razorfish has profited from and at times even driven the current techno-media wave of change in both technology and media. The authors' ideas are valuable, but not ahead of the curve. They discuss what is already well underway, rather than predicting coming changes. getAbstract recommends their keen assessment of the complex status quo to those who need to understand it better and to those considering change, involved in marketing or shaping corporate messages.
Detail Book of Converge PDF
- Author : Bob W. Lord
- Release : 29 April 2013
- Publisher : John Wiley & Sons
- ISBN : 9781118575529
- Genre : Business & Economics
- Total Page : 256 pages
- Language : English
- PDF File Size : 13,6 Mb
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