Understanding Business in the Global Economy is popular PDF and ePub book, written by Jonathan Swift in 2017-09-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Understanding Business in the Global Economy can be Read Online from any device for your convenience.
Understanding Business in the Global Economy Book PDF Summary
Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations. This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.
Detail Book of Understanding Business in the Global Economy PDF
- Author : Jonathan Swift
- Release : 16 September 2017
- Publisher : Bloomsbury Publishing
- ISBN : 9781137603807
- Genre : Business & Economics
- Total Page : 424 pages
- Language : English
- PDF File Size : 11,6 Mb
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