Trademarks Brands and Competitiveness is popular PDF and ePub book, written by Teresa da Silva Lopes in 2010-05-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Trademarks Brands and Competitiveness can be Read Online from any device for your convenience.
Trademarks Brands and Competitiveness Book PDF Summary
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.
Detail Book of Trademarks Brands and Competitiveness PDF
- Author : Teresa da Silva Lopes
- Release : 04 May 2010
- Publisher : Routledge
- ISBN : 9781135177324
- Genre : Business & Economics
- Total Page : 382 pages
- Language : English
- PDF File Size : 16,6 Mb
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