Toolbox for Marketing and Management is popular PDF and ePub book, written by Ralf T. Kreutzer in 2019-05-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Toolbox for Marketing and Management can be Read Online from any device for your convenience.
Toolbox for Marketing and Management Book PDF Summary
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
Detail Book of Toolbox for Marketing and Management PDF
- Author : Ralf T. Kreutzer
- Release : 03 May 2019
- Publisher : Springer
- ISBN : 9783030138233
- Genre : Business & Economics
- Total Page : 269 pages
- Language : English
- PDF File Size : 10,9 Mb
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