The Territorial Organization of Variety is popular PDF and ePub book, written by Jerry Patchell in 2016-03-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Territorial Organization of Variety can be Read Online from any device for your convenience.
The Territorial Organization of Variety Book PDF Summary
The wine industry appears to be an anomaly within the modern global economy. Thousands of small companies provide a vast variety of highly differentiated products and compete successfully with multinational corporations. Using case studies from Bordeaux, Napa Valley and Chianti Classico, this book argues that rather than being a vestige or a serendipitous phenomenon, this variety results from a sophisticated alternative organization of production. Integrating differentiation and branding into Ostrom's common pool resource theory, Jerry Patchell shows how winegrowers in a territory can use self-governance to protect and promote their common reputation while enhancing each producer's ability to differentiate their wines and build their own brand. Bordeaux, Napa, and Chianti Classico share several common challenges, but develop a set of strategies and tools appropriate to their markets and regulatory contexts.
Detail Book of The Territorial Organization of Variety PDF
- Author : Jerry Patchell
- Release : 03 March 2016
- Publisher : Routledge
- ISBN : 9781317014355
- Genre : Business & Economics
- Total Page : 214 pages
- Language : English
- PDF File Size : 14,9 Mb
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