The Starbucks Story is popular PDF and ePub book, written by John Simmons in 2012-08-15, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, The Starbucks Story can be Read Online from any device for your convenience.
The Starbucks Story Book PDF Summary
Coffee is a commodity. You can get a cup at any café, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand’s story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.
Detail Book of The Starbucks Story PDF
- Author : John Simmons
- Release : 15 August 2012
- Publisher : Marshall Cavendish International Asia Pte Ltd
- ISBN : 9789814408769
- Genre : Social Science
- Total Page : 194 pages
- Language : English
- PDF File Size : 13,7 Mb
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