The Science of Social Influence is popular PDF and ePub book, written by Anthony R. Pratkanis in 2011-02-25, it is a fantastic choice for those who relish reading online the Psychology genre. Let's immerse ourselves in this engaging Psychology book by exploring the summary and details provided below. Remember, The Science of Social Influence can be Read Online from any device for your convenience.
The Science of Social Influence Book PDF Summary
The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to: Learn how to conduct lab, field and case research on social influence through example by leading researchers Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method Apply knowledge to current influence campaigns to find out what works and what does not. The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.
Detail Book of The Science of Social Influence PDF
- Author : Anthony R. Pratkanis
- Release : 25 February 2011
- Publisher : Psychology Press
- ISBN : 9781136737039
- Genre : Psychology
- Total Page : 496 pages
- Language : English
- PDF File Size : 9,9 Mb
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