The Retailing Reader is popular PDF and ePub book, written by John Dawson in 2020-07-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Retailing Reader can be Read Online from any device for your convenience.
The Retailing Reader Book PDF Summary
Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines: consumers and shoppers retail branding and marketing merchandising and buying; strategy, power and policy international retailing. Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America. The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.
Detail Book of The Retailing Reader PDF
- Author : John Dawson
- Release : 24 July 2020
- Publisher : Routledge
- ISBN : 9781000100945
- Genre : Business & Economics
- Total Page : 481 pages
- Language : English
- PDF File Size : 13,8 Mb
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