The Persuasion Industries is popular PDF and ePub book, written by Steven McKevitt in 2018-08-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Persuasion Industries can be Read Online from any device for your convenience.
The Persuasion Industries Book PDF Summary
At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had overtaken class, religion, geography, or occupation as the primary form of self-identity and self-expression. For much of the twentieth century all forms of brand communication- from political campaigning to product advertising- were based on the theory of rational appeals to rational consumers. There was only one problem with this theory: it was wrong. The Persuasion Industries: The Making of Modern Britain examines develops in marketing, advertising, public relations, and branding. It explores the role they played in the emergence of the consumer society. New ideas from fields of behavioural psychology and economics, together with internal developments such as planning, positioning, and corporate branding allowed persuasion to become the driving force within many commercial enterprises. Together these changes led to the emergence of an alternative emotional model of brand communication. A simple idea that proved so compelling it changed the world we live in.
Detail Book of The Persuasion Industries PDF
- Author : Steven McKevitt
- Release : 09 August 2018
- Publisher : Oxford University Press
- ISBN : 9780192554772
- Genre : Business & Economics
- Total Page : 313 pages
- Language : English
- PDF File Size : 10,5 Mb
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