The Neuroscientific Basis of Successful Design is popular PDF and ePub book, written by Marco Maiocchi in 2014-12-01, it is a fantastic choice for those who relish reading online the Technology & Engineering genre. Let's immerse ourselves in this engaging Technology & Engineering book by exploring the summary and details provided below. Remember, The Neuroscientific Basis of Successful Design can be Read Online from any device for your convenience.
The Neuroscientific Basis of Successful Design Book PDF Summary
The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.
Detail Book of The Neuroscientific Basis of Successful Design PDF
- Author : Marco Maiocchi
- Release : 01 December 2014
- Publisher : Springer
- ISBN : 9783319028019
- Genre : Technology & Engineering
- Total Page : 117 pages
- Language : English
- PDF File Size : 18,9 Mb
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