The Money Raising Nonprofit Brand is popular PDF and ePub book, written by Jeff Brooks in 2014-03-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Money Raising Nonprofit Brand can be Read Online from any device for your convenience.
The Money Raising Nonprofit Brand Book PDF Summary
Why commercial-style branding doesn't work for nonprofits—and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding—a well-developed discipline with a history of commercial success—fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. Offers a real-world fundraising strategies that work in the nonprofit world Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world Nonprofit fundraising is a fundamentally different world—financially, emotionally, and practically—than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.
Detail Book of The Money Raising Nonprofit Brand PDF
- Author : Jeff Brooks
- Release : 04 March 2014
- Publisher : John Wiley & Sons
- ISBN : 9781118583401
- Genre : Business & Economics
- Total Page : 256 pages
- Language : English
- PDF File Size : 20,6 Mb
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