The Media Handbook is popular PDF and ePub book, written by Helen Katz in 2019-05-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Media Handbook can be Read Online from any device for your convenience.
The Media Handbook Book PDF Summary
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Detail Book of The Media Handbook PDF
- Author : Helen Katz
- Release : 03 May 2019
- Publisher : Routledge
- ISBN : 9780429785641
- Genre : Business & Economics
- Total Page : 236 pages
- Language : English
- PDF File Size : 17,8 Mb
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