The Impact of Investments in Market based Assets on Firm Performance is popular PDF and ePub book, written by Karlo Oehring in 2022-01-18, it is a fantastic choice for those who relish reading online the Law genre. Let's immerse ourselves in this engaging Law book by exploring the summary and details provided below. Remember, The Impact of Investments in Market based Assets on Firm Performance can be Read Online from any device for your convenience.
The Impact of Investments in Market based Assets on Firm Performance Book PDF Summary
Market-based assets, such as brands or customer relationships, can be thought of as intangibles that arise through the commingling of the firm with its environment. As such, they are constructs that bridge the conceptual gap between managerial actions and firms’ financial performance. This dissertation conducts three studies that advance the understanding of investments in market-based assets conceptually, empirically, and methodologically: First, it rigorously examines prior research in the marketing-finance interface and synthesizes the findings in a conceptual overview of the field. Second, it examines investments into different drivers of customer-based firm value and relates them to different aspects of firm performance. Third, it develops a novel method to estimate investments in market-based assets for firms with undisclosed accounting information through textual analysis of legal statements.
Detail Book of The Impact of Investments in Market based Assets on Firm Performance PDF
- Author : Karlo Oehring
- Release : 18 January 2022
- Publisher : Logos Verlag Berlin GmbH
- ISBN : 9783832554330
- Genre : Law
- Total Page : 278 pages
- Language : English
- PDF File Size : 13,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book The Impact of Investments in Market based Assets on Firm Performance by Karlo Oehring, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.