Mastering the Globalization of Business is popular PDF and ePub book, written by Roger Cartwright in 2017-03-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Mastering the Globalization of Business can be Read Online from any device for your convenience.
Mastering the Globalization of Business Book PDF Summary
The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.
Detail Book of Mastering the Globalization of Business PDF
- Author : Roger Cartwright
- Release : 14 March 2017
- Publisher : Bloomsbury Publishing
- ISBN : 9780230802025
- Genre : Business & Economics
- Total Page : 202 pages
- Language : English
- PDF File Size : 9,5 Mb
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